UK Public believe Google will still be #1 in Five Years Time

An online survey of approximately 1,100 people in the UK  found that 61% of respondents believed that Google would still be the leading search engine in five years.

When asked “Do you want Google to be the leading search engine in five years time?” the response was somewhat different, with a smaller majority (53%) saying yes.

“Do you think Google will be the leading search engine in five years time?”

“Do you want Google to be the leading search engine in five years time?”

The survey authors draw the conclusion that the UK public perception of Google has been largely unaffected by controversies that get lots of coverage among search industry insiders.

It’s also interesting that  56% of women than men wanted Google to remain the main search engine of choice for the next five years. This suggests that more women are happy with using Google search than men.

Another way to view these data is that 46% of the UK audience (second question) is, to varying degrees, open to alternatives to Google.