Top Internet Brands

Danny Sullivan over at searchengineland has a really interesting post about the top  brands online – no surprises here with Google being the biggest brand and Yahoo and Amazon the next two.

It’s pretty remarkable that Google has grown in less than a decade to become the most dominant brand online. Since those very early days of backrub Larry Page and Sergey Brin have always been at the forefront of how search results should be collated and organised and it’s no wonder that Google has grown so quickly. Below is a screen shot of Google circa 1997 -

Even way back in 1997 the basics were apparent – a clean simple search interface which presented the searcher with results quickly. I guess in a world where everything is getting more technically advanced it take genius to go with a simple interface that allows anyone with limited technical knowledge to use it.

Larry and Sergey’s original set up for Google/Backrub is shown above. They’ve come a long way in a short time

BTW Anyone who is interested in the top online brands here goes;

The brand ranking was as follows:

1. Google
2. Yahoo
3. Amazon
4. eBay
5. MySpace
6. Microsoft (including MSN)
7. AOL
8. Apple
9. Others