Basics of search engine optimisation – Part Two – Titles

July 17, 2007 at 12:47 pm Leave a comment

Write descriptive page titles

By making your page titles simple, yet descriptive and relevant, you make it easier for search engines to know what each page is about, and people scanning through the search engine results can quickly determine whether your web site contains what they are looking for.

The page title is also what is used to link to your site from search result listings.

The Page Title is held in the programming code on your web page – it may seem daunting when you first look at the programming code but the truth is that it’s quite simple – the Title is what the search engine looks at first to decide what your web page is all about

<HTML><HEAD><TITLE>For a builder in Stevenage come to Lee Construction.</TITLE>
<META http-equiv=Content-Type content="text/html; charset=iso-8859-1">
<META content="Builder Stevenage,builders in stevenage,stevenage builders" name=keywords>
<META content="new builds, extensions,  garages,  garden walls" name=description><!-- StyleSheetStart-->

<LINK href="includes/style3.css" type=text/css rel=stylesheet><!-- StyleSheetEnd--></HEAD>

Because of this, the Title is one of the most important elements on a page.

When it comes to the order of the text, I’ve found that the following works well for your Title:

Service or Products | Site or company name

For a builder in Stevenage come to Lee Construction.

Whatever you do, don’t use the same title text for all documents. Doing so will make it much harder for search engines, people browsing through search results, and site visitors to quickly find out what the document is about.

Entry filed under: Search Engine Optimisation.

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